Google launched three Free Online Certification courses on its Skillshop portal in 2023. The courses are designed to help people learn the skills they need to succeed in the digital economy.
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Google’s Background
Google’s BackgroundGoogle is a global technology corporation based in California that specialises in artificial intelligence, online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, and consumer electronics. Due to its market domination, data collecting, and technological advantages in the field of artificial intelligence, it has been described as “the most powerful company in the world” and as one of the world’s most valuable brands. Google’s parent firm Alphabet Inc. is one of the five Big Tech corporations, along with Amazon, Apple Inc., Meta Platforms, and Microsoft.
On September 4, 1998, American computer scientists Larry Page and Sergey Brin created Google while they were doctoral students at Stanford University in California. They together possess around 14% of its publicly traded shares and control 56% of its shareholder voting power via super-voting stock. In 2004, the firm went public through an initial public offering (IPO). Google was reorganised in 2015 as a fully owned subsidiary of Alphabet Inc. Alphabet’s principal subsidiary, Google, serves as a holding company for Alphabet’s online businesses and interests. Sundar Pichai was named CEO of Google on October 24, 2015, following Larry Page, who became CEO of Alphabet. On December 3, 2019, Pichai was appointed CEO of Alphabet.
Three free online courses and certificates are available
Here are 3 Free Online Certification Courses and 1 Category of Extra 9 Google Ads Online Courses, 2 Categories of Extra 3 Professional Google Ads Online Courses, and 3 Categories of Extra 6 Google Marketing Platform Online Courses.
1. Foundational Google Ads Certifications
Google Ads certifications are professional accreditations given by Google to people who demonstrate expertise in both the fundamental and advanced aspects of Google Ads. A Google Ads certification demonstrates to Google that you are an expert in online advertising.
There are presently 11 Google Ads certifications available:
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Shopping ads
- Google Ads Apps
- Google Ads Measurement
- Google Ads Search Professional
- Google Ads Display Professional
- Google Ads Video Professional
- Google Ads Creative
- Grow Offline Sales
2. Professional Google Ads Certifications
Professional certificates are currently being tested and may not be available to all users. In 2024, the programme will be expanded. If you are now unable to view Professional Certifications, please return later. Candidates must install an extension and allow a camera to take the assessments, which are proctored.
There are presently 3 Professional Google Ads Certifications available:
- Google Ads Search Professional
- Google Ads Display Professional
- Google Ads Video Professional
3. Google Marketing Platform Certifications
Additionally, the Google Marketing Platform incorporates world-class technologies to assist purchasers in running comprehensive campaigns across numerous channels. Moreover, Publisher Portal tools help businesses that develop and sell online advertising opportunities manage their inventory and serve ads.
There are presently 3 Professional Google Ads Certifications available:
- Search Ads 360
- Creative
- Campaign Manager 360
- Display & Video 360
- Mobile Experience
- Google Analytics
Why Should You Obtain Certification?
| Grow your confidence | Grow your business | Grow your career |
| 76% of certified learners have grown more belief in their ability to use Google Ads. | Furthermore, 75% of professional learners believe they can select the best technology or feature to achieve better results. | An offer was made to 68% of qualified learners who submitted applications for at least one employment or internship. |
| Obtain certification to increase your confidence. | Use digital badges to attract new consumers by demonstrating your competence. | Connect with our approved directory. |
In response to the heightened demand for digital skills, Google has created the new courses and credential program. Moreover, according to the company, there will be 11 million vacant digital skills positions in the United States by 2024. Google’s new courses and certificate programs aim to help students cultivate the skills necessary for employment in the digital economy.
Who Should Take Google Launched 3 Free Online Courses & Certificates in 2023?
Google has designed its online courses and certificate programs for anyone who wishes to acquire the skills necessary to excel in the digital economy, with a specific emphasis on individuals looking to secure a new job, progress in their careers, or acquire new skills.
How to Use Google’s Newly Issued 3 Free Online Courses & Certifications in 2023?
Moreover, to participate in Google’s online courses and certificate program, your first step is to register on Skillshop. Once you’ve successfully created an account, you’ll gain the ability to explore and enroll in courses that align with your interests. These courses offer self-paced learning opportunities that are accessible from any location on the planet, with certification granted upon passing the final test. It’s important to note that the tests are designed as multiple-choice and open-book assessments.
Click Here to apply for Google’s Online Courses and Certificate Programme
Conclusion
In summary, the Google Free Online Certification presents an excellent opportunity for individuals seeking to enhance their skills, advance their careers, and stay abreast of the digital landscape. This website has delved into various aspects of the program, from its comprehensive curriculum to the essential credentials it offers. As you embark on your journey towards earning a Google Online Certification, remember that it transcends mere paper attainment. It involves acquiring knowledge that can transform your career, unlock fascinating opportunities, and have a significant impact in the digital realm.
